Klaviyo and Omnisend retention systems
Everything after the click is where your revenue leaks.
I build Klaviyo and Omnisend retention systems for Shopify brands: flows, segmentation, campaigns, deliverability, audits.
Before this I ran Amazon PPC for five years and managed $2.5M+ in ad spend across the accounts I handled. I know what your click cost. I used to buy it.
5.0 average client rating · $2M+ attributed email revenue · certified Klaviyo partner
- Day 0 Your brand Order #4821 confirmed Thanks for your purchase. We will email you when it ships. 14:02
- Day 2 No email sent
- Day 7 No email sent
- Day 21 No email sent
- Day 60 No email sent
One receipt, then silence. The ad spend is already spent.
Results
What the accounts actually did.
- Attributed email revenue, six accounts
- $2M+
- Average flow revenue growth, six months
- 5.4x
- Average email share of store revenue, before and after
- 11% to 30%
- Brands built for
- 28
- Verticals
- 11
Figures are read from each account's own Klaviyo dashboard, January to June 2026, Klaviyo attribution. These are six accounts alone.
The problem
You paid for the click. Then the system went quiet.
Your CAC went up again this quarter. The advice you keep getting is more creative and a bigger budget, meanwhile the customer who just bought gets one receipt and nothing else.
No welcome sequence. No reorder reminder at day 21. No winback at day 60.
Most weeks I open a Klaviyo account where the cart flow is switched off, the welcome flow is one email, and 40% of the list has not been sent to in six months.
Most retention programs run on a calendar instead of on behaviour: three sends a week, a discount in each one, and nothing that fires when the customer actually does something.
That is not a creative problem. It is a plumbing problem, and it costs less to fix than your next 10% of ad spend.
What I build is behaviour-driven infrastructure. It converts quietly in the background without burning the list.
What I usually find in the account
- Welcome flow is one email, sent 24 hours late.
- Cart abandonment fires once, no second reminder, no SMS.
- Post purchase stops at the shipping notification.
- One campaign to everyone, whether they came from Meta or from search.
- Sending domain is unauthenticated, so Gmail files you under Promotions at best.
- No sunset flow, so dead addresses keep dragging the open rate down.
Services
Seven pieces. Built inside your account, not handed over as a file.
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Core flows
Welcome, cart, browse, post purchase, winback
Five flows, multi step, with SMS where it earns its place. Triggered on behaviour, not on a calendar.
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Segmentation
By traffic source and purchase behaviour
Split by source, purchase count, days since last order and category.
A first time Meta buyer does not read the same email as a third time repeat.
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Campaign planning
A calendar 30 days out
Mapped to your product drops and your stock, so you are not writing Friday's send on Friday morning.
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Copy and design
Subject line to footer
I write the copy and build the email itself.
Mobile first, under 600px wide, alt text on every image, and it renders in Outlook.
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A/B testing
One variable per test
Subject line, or send time, or offer. Never all three at once. Run until the split is real, then keep the winner.
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Deliverability
SPF, DKIM and DMARC, then placement
Authentication set up, list cleaned, sunset flow running, inbox placement checked before we raise send volume.
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Audits
A written account review
Every flow, every segment, every metric against benchmark, with a fix list ranked by revenue.
Yours to keep whether you hire me or not.
Portfolio
28 brands. 11 verticals. Every send built from scratch.
Case studies
Six real accounts, verified by their own dashboards.
Numbers are read from each account's own dashboard, Jan to Jun 2026, Klaviyo attribution.
Email revenue benchmarks from 30+ accounts.
What share of store revenue email should be doing in your vertical, and what it actually does in most accounts I open. Median numbers, not the best ones.
For agencies
For agencies who need overflow capacity.
You have the client and the retainer. You need the flows built without adding a salary to the payroll, and I take the build so you keep the relationship, the call and the margin.
If your retention thinking is already right and you just need the hands to build it, that is exactly what this is.
- White label.
I work under your brand, inside your Klaviyo, with your documents.
Your client never sees my name.
- Fixed price per build.
Agreed before I start. No hourly creep, no scope invoices at the end.
- Built to your spec.
Your brief, your naming conventions, your QA checklist.
- Wide vertical range.
Jewelry, skincare, baby, pets, off road, B2B consumables.
No vertical is unfamiliar.
- I stay in the build.
No contact with your client unless you put me on the call.
Reviews
What clients said.
Verified 5.0 client reviews
About
I came from the side that buys the click.
I am Ahsan. I run The Afterclick from Pakistan, on US Eastern hours.
The person who audits your account is the person who builds it, and the person who still answers you six months later. That does not change as this grows.
For five years I ran Amazon PPC across the US, UK, Canada and Germany, and across that time I managed $2.5M+ in ad spend. The account I ran longest was Kezef, a luxury jewelry brand, where I managed $900K of that spend.
On Amazon's own attribution, that held a 3.4x ROAS. Store revenue across the engagement, including organic and repeat growth, reached $4.2M.
I co-founded an ecommerce marketing agency, Digital Aficionados, and ran it from April 2021 to April 2026.
Here is what five years of buying traffic teaches you: the click is the most expensive thing a brand buys, and most brands stop working the moment it converts. I moved to retention because that is where the same traffic pays twice.
Most email specialists have never had to defend an ad budget to a founder on a Monday call. I have, and it changes how you read an email report, and which flow you build first.
Certified in
- Klaviyo Practitioner
- Klaviyo Strategist
- Klaviyo Deliverability
- Klaviyo Digital Marketing
- Google, Think Outside the Inbox
Pricing
Four steps. Everyone starts at the audit.
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Step 1
Written account audit
A written review of your Klaviyo or Omnisend account.
Every flow, segment and metric against benchmark, with a ranked fix list.
This is the deep version of what you saw on the call.
Delivered in 5 working days.
100% credited toward your build if you go ahead$350
If it does not find at least five fixable revenue leaks, you do not pay for it.
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Step 2
Core flow build
Welcome, abandoned cart, browse abandonment, post purchase and winback.
Written, designed, built and switched on in your account.
From $1,200
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Step 3
Full retention system
The core flows, plus segmentation by source and behaviour.
SPF, DKIM and DMARC set up, list cleaned, and a 90 day campaign calendar.
From $2,800
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Step 4
Monthly retainer
Campaigns written and sent, one A/B test running at all times.
Flows iterated on the data, plus a report you can read in five minutes.
From $1,500 / month
Final pricing depends on the number of flows, the size of the catalogue and how much design work is involved. I quote after the call, not before.
Just need the emails designed and built?
Some brands come to me for the design work on its own, campaigns or flow emails or both. You send the brief and the products, I write, design and build them inside your account, sized for phones first, narrow enough for any inbox, fully alt tagged, and checked in Outlook before it ships.
Most brands start here and move to the full system later.
Priced per project. Tell me what you need on the call and I will quote it.
Book a free 20 minute teardownFAQ
The questions I get on every first call.
What do you need from me to start?
View level access to your Klaviyo or Omnisend account and your store. I do not need admin and I do not need your passwords. Klaviyo has a proper user invite for exactly this.
How long does a build take?
The written audit is five working days. The core flow build is two to three weeks from kickoff, depending on how fast brand assets come back. The full retention system runs four to six weeks.
You are in Pakistan. When are you actually available?
I work 6pm to 2am Pakistan time, which covers 9am to 5pm US Eastern. Slack, email or Loom, whatever you already use. Replies inside one working day, from me.
When do the flows start producing revenue?
Cart and browse abandonment usually show revenue in the first week they are live, because that traffic already exists. Welcome takes two to three weeks to build a meaningful sample. Winback is a sixty day story, so judge it at sixty days and not at day ten.
My list is small. Is this worth it?
This is the best time to build, not the worst. Flows are built once and they keep running as the list grows, so a brand that sets them up at 1,500 subscribers is not rebuilding them at 15,000. What changes is the revenue in month one, not whether the system works.
We are on Omnisend, not Klaviyo.
Same work, different interface. Flow logic, segmentation and deliverability do not change. Most of the case study data is from Klaviyo because that is where most of these brands were.
Is the retainer locked in?
Month to month. Thirty days notice, no annual contract.
Book a call
Pick a time. 20 minutes, no deck.
Bring your Klaviyo or Omnisend login if you have it, and I will open the account on the call and tell you the first three things I would fix.
Free, and yours whether or not you hire me.
Loading the calendar. Open the booking page in a new tab if it does not appear.
Prefer email? Write to hello@theafterclick.com and I will reply within one working day.